What is Coaching


Coaching is an incredibly special journey and relationship, whereby the client and coach

identify, collaborate and work on achieving desired personal and or professional goals. The ICF

defines coaching as partnering with clients in a thought-provoking and creative process that

inspires them to maximize their personal and professional potential, which is particularly

important in today’s uncertain and complex environment.


A Coach has the ability and skill to honor the client as the expert in his or her life and work and

holds the belief that every client is creative, resourceful and whole. With this as a foundation, the

coach’s responsibility is to:

  •  Discover and clarify the clients dreams, goals or desires of what they want to achieve.
  •  Encourage the client to explore themselves, their thoughts, their goals more deeply.
  •  Explore and execute client generated strategies and solutions
  •  Hold the client responsible and accountable at every step


This process has proven time and time again that coaching in this arena helps clients

dramatically improve their outlook personally, professionally, work life balance, wellness and

empowerment whilst impacting their personal development dramatically and unlocking their

potential enabling them to take their lives to the next level. This is achieved through various

techniques that are mastered by the coach. This will usually involve building a strong rapport,

deep listening, skilled questioning, constructive honest feedback and the use of intuition with

their client.


Coaching is often grouped together with therapy and counselling, however it is quite different.

Coaching focuses largely on the present and future of what the client desires in their life. It

involves a peaceful and present state of mind which in turn allows you to focus on yourself, your

goals, your dreams, your desires and the outcome of what you want for your life. Coaching

therefore creates an approach to thinking and speaking which is of forward movement,

enthusiasm, positivity and strength, as opposed to an approach of healing or resolving of past

issues. A coach acts as your non-judgmental well-wisher and supporter guiding you through this



At Coach Life Play Life, you are coached through this game of life whilst playing and enjoying it

along the way.